Health Care Innovation in the Age of Social Media

This event is a "pre-conference" before Swedish 's 2010 Health Care Symposium . While the Symposium focuses on Innovation in the Era of Health Care Reform, this pre-conference is dedicated to exploring innovation in health care - in the age of social media. You will hear from an e-patient as well as physicians, who will paint a realistic picture of social media in health care today. They'll also share their wish list and give us a sneak peak at potential opportunities and future innovations.
7:30-8
a.m. Registration and continental breakfast
8-8:10
a.m. Welcome and Introductions
8:10-9
a.m. First
keynote - Are you ready for the ePatient?
The
digital age has given rise to a new movement in health care: the
empowered and electronically connected patient. Learn what clinical
professionals need to know about this new generation of patients.
Dave
deBronkhart (aka @ePatientDave), Patient advocate and author
9-10
a.m. Panel Discussion - Engage online
or risk being marginalized?
Like
it or not, the Internet has become a primary source of health
information for patients and a major factor in how people make
health-care decisions. Find out why health professionals can’t
afford to ignore social media. Learn how to manage your professional
reputation online and how to share your expertise while setting
boundaries around HIPAA and the doctor-patient relationship.
Nick
Dawson (aka @NickDawson) Bon Secours Richmond Health System
Kent
Bottles, M.D. (aka @KentBottles) Consultant and Lecturer
Jennifer
Shine Dyer, M.D. (aka @EndoGoddess) Nationwide Children’s
Hospital, Ohio
Mike
Sevilla, M.D. (aka @DoctorAnonymous) Northeastern Ohio Universities
College of Medicine
Bryan
Vartabedian, M.D. (aka @Doctor_V) Baylor College of Medicine/Texas
Children’s Hospital
10-10:40
a.m. Networking break (or join Swedish for a special announcement)
10:40-11:30
a.m. Second Keynote - One physician’s journey on social media
Ready
to jump into social media, but not sure how? Find out what it really
takes to be successful online from a local pediatrician, mom and
blogger, who will walk you through her process and explain why she
does it.
Wendy
Sue Swanson, M.D. (aka @SeattleMamaDoc) Seattle Children’s
Noon -  Main conference begins for those who have registered for Swedish’s
100th anniversary symposium.